The current advertising campaign, entitled Closer Than You Think, was launched in March 2013 with the Summer Class Schedule in an effort to formalize the marketing and advertising initiatives for the college. The team’s goal is to evolve the brand of the college and ensure it is cohesive and consistent on campus and in the community.
The campaign features a faculty or staff member in each publication to give a “face” to the college and describes the impact that individual has had on the campus. The aspirational campaign includes the phrase…Closer Than You Think…your dream, your goal, your future in order to inspire students to achieve their educational goals. This campaign is being consistently rolled out from class schedules to radio spots.